FOR IMMEDIATE RELEASE
Calgary, Alberta – June 2025 – Canadian Fiber Optics Corp., operating under the tradename Northern Lights Fiber, is proud to announce a new full-service marketing partnership with CAYK Marketing Inc., a leading Canadian marketing and analytics agency based in Calgary. This collaboration marks an important step in Northern Lights Fiber’s mission to connect rural and underserved communities across Western Canada with world-class fibre internet services.
Under this partnership, CAYK Marketing will manage all aspects of Northern Lights Fiber’s marketing and advertising operations. The engagement encompasses strategic planning, creative development, media management, digital advertising, search engine optimization, content creation, and analytics, delivering a unified approach designed to support sustainable growth and community engagement.
“We’re excited to partner with CAYK Marketing to elevate our brand and communication strategy as we continue expanding access to reliable high-speed fibre internet across Canada’s rural regions,” said Juliana Jay, Sr. Marketing Manager, Northern Lights Fiber. “Their data-driven approach and full-service capabilities align perfectly with our mission to deliver modern connectivity to every Canadian community we serve.”
CAYK Marketing brings three decades of experience in data-driven marketing strategy, analytics, and full-funnel campaign execution. The agency will work closely with Northern Lights Fiber’s leadership team to amplify public awareness, enhance customer acquisition, and strengthen brand positioning as the company scales its operations and network footprint.
“Northern Lights Fiber is building essential infrastructure that changes lives and economies,” said Joshua West, CEO of CAYK Marketing Inc. “Our team is committed to ensuring their story reaches the right audiences through precise, measurable marketing that reflects the quality and impact of their work.”
The partnership underscores both companies’ shared values of innovation, transparency, and community empowerment through technology.
About Northern Lights Fiber
Northern Lights Fiber, a division of Canadian Fiber Optics Corp., delivers high-speed fibre internet to communities across Western Canada. Focused on bridging the digital divide, the company provides advanced broadband infrastructure and services that empower residents, businesses, and municipalities.
About CAYK Marketing Inc.
CAYK Marketing is a Calgary-based full-service marketing agency specializing in data-driven strategy, digital advertising, SEO, web development, and automation. With 30 years of experience, CAYK helps organizations grow through measurable, evidence-based marketing solutions.
Media Contact:
Juliana Jay
Sr. Marketing Manager
Northern Lights Fiber / Canadian Fiber Optics Corp.
juliana[AT]canadianfiberoptics.ca